During the Gothic period, the classical aesthetical canon of beauty was rejected as sinful. Later, Renaissance and Humanist thinkers rejected this view, and considered beauty to be the product of rational order and harmonious proportions. Renaissance artists and architects (such as Giorgio Vasari in his “Lives of Artists”) criticised the Gothic interval as irrational and barbarian. This viewpoint of Gothic art lasted until Romanticism, within the nineteenth century. Vasari aligned himself to the classical notion and considered beauty as outlined as arising from proportion and order. For us, pure beauty begins with pure and natural ingredients.

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