Of course, in the good old days De Beers was the custodian – the industry steward – ruling as a dominant monopolistic pressure. The old ‘Supplier of Choice’ strategy tried to get the sightholders to drive consumer demand; however, from my perspective, this was the mistaken method. Now consumers are confronted with this rebellious different – it seems the identical, it feels the identical, and yet it isn’t. An important factor that continues to be unclear to me is the long-term angle of shoppers. This presently leaves a wholesome and fascinating margin for retailers, and lots of are having fun …
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